Dognini Design

Branding Project | 2018

The branding for this industrial designer should be bold, yet precise and impeccable. We developed almost illegible patterns that work together with an ambiguous logo that has classic serifs and modern cuts, and a graphic language that is innovative and also refined.

After investigating the business and client preferences, we created a positioning and came up with 3 main requirements for the visual language:

- It should remain the industrial design universe, with tridimensional products and refinement processes. We created a logo that cuts the letters off to a minimal readable version showing a minimal approach and creating a tridimensional embossed effect.

- holistic and complete approach: Dognini has a detailed and complex process when developing its projects, so we chose to use nature patterns to represent complexity in an organic and beautiful way.

- style: we added an unexpected touch to the identity with a nordic and eccentric look and feel for the brand. It brings the innovation concept without being cliché, with some superb and graphic boldness that enriches the visual language of a brand that deliveries innovation.

Dognini Design

Branding Project | 2018

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- It should remain the industrial design universe, with tridimensional products and refinement processes. We created a logo that cuts the letters off to a minimal readable version showing a minimal approach and creating a tridimensional embossed effect.

- holistic and complete approach: Dognini has a detailed and complex process when developing its projects, so we chose to use nature patterns to represent complexity in an organic and beautiful way.

- style: we added an unexpected touch to the identity with a nordic and eccentric look and feel for the brand. It brings the innovation concept without being cliché, with some superb and graphic boldness that enriches the visual language of a brand that deliveries innovation.